Field Notes:
Performance Medicine Physician Coach’s notes on the evidence of human optimization.

Field Notes is the clinical record of what actually works in human performance optimization…And what the wellness industry gets wrong about it.

Every post here is written by Will King-Lewis MD FAAFP, a board-certified Family Medicine Physician, Fellow of the American Academy of Family Physicians, and US Navy Senior Medical Officer responsible for the health and performance of 3,500 sailors.

I am a Sustainable Performance Coach creating a new fiduciary standard in personal performance coaching to ensure that your performance is grounded in evidence and designed to help you for the life. The standard applied to every recommendation here is the same one applied in his clinical practice, the Fiduciary Standard.

I read the study, check the sample size, find the conflict of interest, and ask who funded it. If the evidence is strong, you will hear that. If it is limited, you will hear that too. If something is overhyped, you will hear exactly why. Even if that means going against the grain and not recommending the newest hotness, or other popular, profitable, and aggressively marketed wellness junk.

That is what the MD means. That is what Field Notes is.

Why A Sustainable Performance Physician Holds Coaching to a Fiduciary Standard, and Not a Research Standard

Why A Sustainable Performance Physician Holds Coaching to a Fiduciary Standard, and Not a Research Standard

Demanding a perfect study for every coaching intervention sounds rigorous. It is not. A physician explains why best interest, not maximum evidence, is the real standard. and why he holds coaching to a fiduciary standard, not a publishable research or peer review standard.

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Auto-Denials Are Medical Decisions. Last I Looked, Health Insurance Companies Do Not Have Medical Licenses.

Auto-Denials Are Medical Decisions. Last I Looked, Health Insurance Companies Do Not Have Medical Licenses.

Dark navy square graphic with large white bold text reading "Auto-Denials Are Medical Decisions. Last I Looked, Health Insurance Companies Do Not Have Medical Licenses." Blue subtext reads "The physician who signs a denial is accountable, and so is the system that generated it." SPMD circular logo and text reading "SustainablePerformanceMD.com, Will King-Lewis, MD, FAAFP" in the lower left corner.

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DENIED! The Insurance Industry Already Bet You Won’t Appeal their Auto-Denial

DENIED! The Insurance Industry Already Bet You Won’t Appeal their Auto-Denial

Dark navy square graphic with a large red distressed DENIED stamp overlaid diagonally across the center. White bold text reads "The Insurance Industry Already Bet You Won't Appeal their Auto-Denial." Blue subtext reads "Not medically necessary. Four days after his second suicide attempt." SPMD circular logo and text reading "SustainablePerformanceMD.com, Will King-Lewis, MD, FAAFP" in the lower left corner.

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Identity Lock: The Performance DRAIN That Does Not Respond to Productivity Systems

Identity Lock: The Performance DRAIN That Does Not Respond to Productivity Systems

Header image for SPMD Field Notes post on Identity Lock. Dark navy background with bold white text reading Identity Lock: The Performance DRAINS That Does Not Respond to Productivity Systems. Center image shows a broken painted mirror with a faint smiley face visible through the cracks. Subheading reads: The role has grown. The identity has not. No protocol fixes that. Footer credits Field Notes at SustainablePerformanceMD.com and Will King-Lewis MD FAAFP.

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Avalanche: The Performance DRAIN That Buries You in Your Own Backlog
The Clinical Lens Will The Clinical Lens Will

Avalanche: The Performance DRAIN That Buries You in Your Own Backlog

Field Notes header image for the Avalanche post by Will King-Lewis MD FAAFP. White bold title text on deep navy background reads: Avalanche: The Performance DRAIN That Buries You in Your Own Backlog. Subheadline reads: This is not one hard thing. This is everything, compounded past the point your system can manage it. Field Notes, SustainablePerformanceMD.com.

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