Why I Built Sustainable Performance MD
I have spent over a decade keeping service members alive and mission-ready in some of the most demanding environments on earth. Doing that takes preparation, clinical rigor, and a constant willingness to temper expectations — to remind people of the basic items they are skipping while debating the newest supplement, fad diet, or injectable someone is pushing because they want an edge.
I am done watching the wellness industry make claims it has no business making. Claims built on protein powder sponsorship. Claims supported by a single study with a sample size so small it cannot be normalized. Outcomes that are not supported by the conclusions drawn from studies the people citing them do not understand.
I am tired of arguing against ungrounded information peddled by health influencers fear-mongering against proven, demonstrated health interventions — while quietly not following those same recommendations themselves, because they know that not getting vaccinated, over-consuming saturated fats, and avoiding indicated medications is how you end up with life-threatening pneumonia or in the ICU for early-onset heart failure.
I am tired of the supplement stacks that do nothing except make your urine expensive. Electrolyte products marketed to people who eat three meals a day and sit at a desk. Peptide and hormonal injections recommended to people who are not deficient in anything.
None of it is illegal. Most of it is not dangerous. Almost none of it is evidence-based.
What bothers me most is this: every person recommending life and health-altering choices to another human being has made a deliberate choice about what standard they will hold themselves to. For most, it is not a fiduciary one. They have decided they will not be obligated to put your interest above their own.
Why? I think one of three things is true. They do not know what they are doing. They do not care. Or they are making money off the fact that you know less than they do.
I will not do that. My oath as a physician, my board certification, and my personal values give me a binding professional and personal obligation to act in your best interest. Not my bottom line. Yours.
The performance and wellness space does not need another influencer who misinterprets studies and exaggerates outcomes. It needs someone who is actually accountable for what they recommend. That accountability is what the MD means. It is the entire foundation of SustainablePerformanceMD.
That is why I built it. Start with the Performance Readiness Assessment — free, 10 minutes, and the only starting point that actually matters.
This post was adapted from the original LinkedIn post published June 1, 2026. Read the original here.